Ep #24: The Truth About Zillow’s Zestimate
The Zestimate on Zillow is one of the most brilliant marketing tools I have ever come across in real estate. It is casually referred to by everyone, whether they’re a homeowner or a buyer, as if it’s a truly educated opinion of value from a top agent or a licensed appraiser, rather than what it is: an algorithm. Continue reading Ep #24: The Truth About Zillow’s Zestimate